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Navigable Slide Index

1. Introduction
2. Agenda
3. Marketing is an enigma
4. New or old
5. Philosophy of function
6. Trapping or substance
7. Relevant or irrelevant
8. A brief history (1)
9. A brief history (2)
10. Marketing orientations
11. Levitt and marketing myopia
12. Some definitions
13. The professional bodies
14. Three approaches to marketing
15. The marketing mix (1)
16. The marketing mix (2)
17. Style versus Substance
18. Understanding buyer behaviour
19. Making contact
20. A perceptual map
21. Management
22. Management or relationship?
23. Marketing is every-bodies business
24. Quo vadis?

Topics Covered

• The origins and history of marketing
• The role of marketing
• Marketing and business strategy
• The marketing mix
• The future of marketing

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 1, 2012