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Navigable Slide Index

1. Introduction
2. Qualitative forecasting - introduction
3. Definition of qualitative forecasting
4. When to use qualitative forecasting
5. Providers of qualitative forecasting
6. Advantages of qualitative forecasting
7. Problems of qualitative forecasting (1)
8. Problems of qualitative forecasting (2)
9. Summary advantages and problems
10. Techniques and tools - jury of executives
11. Techniques and tools - Delphi method
12. Techniques and tools - sales force composite
13. Sales force composite
14. Importance of forecasting in salesperson job
15. Training and feedback
16. Minimize game playing
17. Focus on adjustments
18. 80/20 rule
19. Talk summary
20. References

Topics Covered

• Introduction qualitative forecasting
• Process of turning experience in forecast Forecasting and new products
• Predict changes
• Jury of executive opinion
• Delphi method
• Sales force composite
• Qualitative techniques and tools
• Salesforce composite forecasting
• Salesperson's job
• Keys to maximizing value
• Summary

Links

Series:

• Predicting Demand

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 28, 2010