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Navigable Slide Index

1. Introduction
2. Choice
3. Competing in a one second world
4. How do consumers choose
5. What all consumers actually want
6. The tuna brands
7. John West - new design
8. Sales of John West following the re-design
9. Asda tests brand equity
10. The competitive context - sliced bread brands
11. Hovis market
12. Hovis package design (1)
13. Hovis package design (2)
14. Hovis figures after the re-design
15. Hovis design - flour
16. Britvic J2O
17. J2O vs. Schweppes Deuce
18. J2O figures
19. Create a real-estate in the mind of the consumer
20. Bulmers and Magners
21. The effect of re-design on consumer perception
22. The apple and pear combination
23. Magners' collapse
24. Bulmers figures
25. Stella Artois
26. Stella figures - before
27. The new Stella glass beer
28. Stella figures - after
29. Molton Brown - old design
30. Molton Brown - new design
31. Design tool kit
32. Branding on the cosmetic floor
33. Molton Brown store
34. Molton Brown - gift boxes (1)
35. Molton Brown - gift boxes (2)
36. The design is flexible
37. 2006 Christmas gift boxes (1)
38. 2006 Christmas gift boxes (2)
39. 2006 Christmas gift boxes (3)
40. Summary

Topics Covered

• Commercial design as a business tool
• The battle between consumer brands and private label
• Shopper behaviour
• Brand innovation
• Brand renovation
• Habitual shopping
• The role for design in high interest categories
• Gift packaging
• The importance of brand naming
• ROI or return on investment
• Design effectiveness award winners

Links

Series:

• Modern Brand Management

Categories:

• Marketing & Sales

Bite-size Case Studies:

• Molton Brown: making a splash with bath and cosmetics design

Talk Citation

Publication History

• Published on April 1, 2010