• View the talks
• 41 min
  1. Kids through the ages

  • Mr. Paul Kurnit
• 17 min
  2. Create connections with your audience

  • Mr. Jens Bachem
• 22 min
  3. Helping children navigate the commercial world of media

  • Mr. Paul Jackson
• 44 min
  4. Conducting research with children

  • Ms. Wynne Tyree
• 23 min
  5. The state of play

  • Dr. Janine Spencer
• 40 min
  6. Concern about children and adolescents

  • Dr. Agnes Nairn
• 55 min
  7. Adolescence - between childhood and adulthood

  • Mr. Martyn Richards
• 43 min
  8. Marketing in school environments: the youth marketing industry perspective

  • Mr. John Geraci
• 35 min
  9. Understanding the new super consumer (mom and kids)

  • Mr. Tim Coffey

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Session outline
3. Who we are
4. Poll of youth marketers
5. Marketers' view of today's youth
6. Generation is smart and technically advanced
7. Best word describing youth generation
8. Connection to world events and authority
9. It is worse to be a kid today than before
10. Targeting young people as consumers
11. Marketers view of minimum marketing age
12. View of tweens, teens and adults
13. 16 is minimum age for consumer decisions
14. Pressure on young consumers
15. Commercialism in schools
16. Commercialism in schools on the rise
17. Conversations with superintendents
18. Forces on administrators to accept advertising
19. Schools are looking for funding
20. Budget effect on core instruction
21. Example: corporate sponsors media center
22. Example: school telethon
23. Example: report card advert
24. Example: sale of naming rights
25. Example: selling blood plasma
26. Example: student hunger strike
27. Example: selling advert on test papers
28. Why do educators want corporations?
29. Why do corporations want to reach schools?
30. What forms does school marketing take?
31. In school ads
32. Ad-bearing media
33. Corporate educational materials and programs
34. Corporate sponsored events and contests
35. Products for sale in school
36. Arguments in support of commercialism
37. The case against commercialism in schools
38. Youth industry's views of marketing in schools
39. Importance of reaching youth during school
40. Most appropriate ways to market in schools
41. Least appropriate ways to market in schools
42. Disagreement on ways to market in schools
43. School marketing: benefits outweigh negatives?
44. So, what can be done?
45. How to get on the right side of this issue
46. Thank you

Topics Covered

• How do those working in youth fields view today's youth generation?
• Targeting young people as consumers
• Commercialism in schools
• Why do educators want corporations?
• Why do corporations want to reach kids in schools?
• What forms does school marketing take?
• Arguments in support of commercialism in schools
• The case against
• The youth industry's views towards marketing in schools
• How industry can get on the right side of this issue

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010