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1. Kids through the ages
- Mr. Paul Kurnit
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2. Create connections with your audience
- Mr. Jens Bachem
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3. Helping children navigate the commercial world of media
- Mr. Paul Jackson
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4. Conducting research with children
- Ms. Wynne Tyree
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5. The state of play
- Dr. Janine Spencer
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6. Concern about children and adolescents
- Dr. Agnes Nairn
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7. Adolescence - between childhood and adulthood
- Mr. Martyn Richards
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9. Understanding the new super consumer (mom and kids)
- Mr. Tim Coffey
Printable Handouts
Navigable Slide Index
- Introduction
- Session outline
- Who we are
- Poll of youth marketers
- Marketers' view of today's youth
- Generation is smart and technically advanced
- Best word describing youth generation
- Connection to world events and authority
- It is worse to be a kid today than before
- Targeting young people as consumers
- Marketers view of minimum marketing age
- View of tweens, teens and adults
- 16 is minimum age for consumer decisions
- Pressure on young consumers
- Commercialism in schools
- Commercialism in schools on the rise
- Conversations with superintendents
- Forces on administrators to accept advertising
- Schools are looking for funding
- Budget effect on core instruction
- Example: corporate sponsors media center
- Example: school telethon
- Example: report card advert
- Example: sale of naming rights
- Example: selling blood plasma
- Example: student hunger strike
- Example: selling advert on test papers
- Why do educators want corporations?
- Why do corporations want to reach schools?
- What forms does school marketing take?
- In school ads
- Ad-bearing media
- Corporate educational materials and programs
- Corporate sponsored events and contests
- Products for sale in school
- Arguments in support of commercialism
- The case against commercialism in schools
- Youth industry's views of marketing in schools
- Importance of reaching youth during school
- Most appropriate ways to market in schools
- Least appropriate ways to market in schools
- Disagreement on ways to market in schools
- School marketing: benefits outweigh negatives?
- So, what can be done?
- How to get on the right side of this issue
- Thank you
Topics Covered
- How do those working in youth fields view today's youth generation?
- Targeting young people as consumers
- Commercialism in schools
- Why do educators want corporations?
- Why do corporations want to reach kids in schools?
- What forms does school marketing take?
- Arguments in support of commercialism in schools
- The case against
- The youth industry's views towards marketing in schools
- How industry can get on the right side of this issue
Talk Citation
Geraci, J. (2010, January 28). Marketing in school environments: the youth marketing industry perspective [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 1, 2024, from https://doi.org/10.69645/RBYP1695.Export Citation (RIS)
Publication History
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