• View the talks
• 41 min
  1. Kids through the ages

  • Mr. Paul Kurnit
• 17 min
  2. Create connections with your audience

  • Mr. Jens Bachem
• 22 min
  3. Helping children navigate the commercial world of media

  • Mr. Paul Jackson
• 44 min
  4. Conducting research with children

  • Ms. Wynne Tyree
• 23 min
  5. The state of play

  • Dr. Janine Spencer
• 40 min
  6. Concern about children and adolescents

  • Dr. Agnes Nairn
• 55 min
  7. Adolescence - between childhood and adulthood

  • Mr. Martyn Richards
• 43 min
  8. Marketing in school environments: the youth marketing industry perspective

  • Mr. John Geraci
• 35 min
  9. Understanding the new super consumer (mom and kids)

  • Mr. Tim Coffey

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Outline
3. Why is play important?
4. Quiet play
5. Physical play
6. Pretend play
7. Social play
8. Messy play
9. Gaming - positives
10. Gaming - negatives
11. Learning from play
12. Adult intervention
13. Conclusions

Topics Covered

• Why is play important?
• Quiet play
• Physical play
• Pretend play
• Social play
• Messy play
• Gaming: positives and negatives
• Adult intervention

Links

Series:

• Communicating to the Young Consumer

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on January 28, 2010