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Printable Handouts
Navigable Slide Index
- Introduction
- Motherhood
- What women want turned into a career
- Lucid Marketing
- A guy's perspective
- Maleness as an opportunity
- Pregnancy suit experience
- Pregnancy suit
- Mom project and Light Iris
- Some words about the experience
- Most information comes from conversation
- Different pregnancy experiences
- Draw today's mom
- Briefcase mom with children
- Mom alone
- One for the psychologists..
- Hip and cool mom
- Mom to be
- Where is her nose?
- Mom on the way to the office
- Mom on the go with baby in arm
- Marge Simpson
- Mom is prepared for every situation
- Multitasking mom
- Duality of motherhood
- Stressed mom
- Mom and the environment she creates
- Spiritual drawing
- Is this Hollywood?
- Working mom
- Mom and baby cat
- Trying to focus
- Individuality and variety
- Soccer mom
- Psycho: why we're scared
- Paying attention to behavior and attitude
- Moms and women have changed
- Capturing consumer recognition
- People don't trust advertising
- Consumer's power
- Consumers are empowered
- Summary of first section
- U.S. spending - mom's spending
- Financial management in the household
- Who pays the bills?
- Investments managing
- Investment changes
- Finances handling in the parent's household
- Who earns more money?
- Who worries more about money?
- What are your feelings toward investing?
- Husband consulting regarding new purchases
- Consulting regarding new purchases for yourself
- How often did you fib regarding purchases?
- What's a marketer to do?
- Word to mouth
- 4-step framework
- Mom's circles of influence
- Average daily contacts
- Average daily contacts / household income
- Average daily contacts / ages of children
- Percentage likelihood of recommending a business
- Moms online
- US adult internet users and penetration
- Use of internet technology by moms/ income
- Use of internet technology by moms/ employment
- Use of internet technology by moms/ children
- Blog ownership/ employment
- Blog ownership/ income
- Social networks (1)
- Social networks (2)
- Online activity in different social networks
- Social networking attitude
- Social network addiction
- Blogging
- Gets my attention online
- Connecting moms by Light Iris
- Special promotions
- Mom bloggers
- Mom bloggers: online activity
- Mom bloggers: social network addict
- Mom bloggers: gets my attention
- Factors in evaluating online ads
- Online marketing communication preferences
- Personal e-mail usage
- Books on marketing to moms
- List of recommended blogs
- Platforms to use
- Summary
- Thank you
Topics Covered
- Motherhood
- What women want turned into a career
- A guy's perspective
- Pregnancy suit experience
- Mom project and Light Iris
- Draw today's mom
- Duality of motherhood
- Psycho: why we're scared
- Paying attention to behavior and attitude
- Consumer's power
- Mom's market
- Financial management in the household
- What's a marketer to do?
- Mom's circle of influence
- Moms online
- US adult internet users and penetration
- Mom bloggers
- Factors in evaluating online ads
- Online marketing communication preferences
- Personal email usage
- Books on marketing to moms
- Platforms to use
Talk Citation
Burke, K. (2009, December 31). The beyond mum [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 9, 2024, from https://doi.org/10.69645/DDSE2972.Export Citation (RIS)