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Printable Handouts
Navigable Slide Index
- Introduction
- About Bella DePaulo
- Preview of this talk
- Who counts as single?
- What do you know about singles?
- Quiz question number 1
- Quiz question number 2
- Quiz question number 3
- Quiz question number 4
- Answer to quiz question number 1
- Increase in percentage of single women
- Answer to quiz question number 2
- Answer to quiz question number 3
- Percentage of married-with-children households
- Increase in 1-person households
- Answer to quiz question number 4
- Why so many singles? demographics
- Social and cultural considerations
- Child-rearing
- Sexual behavior
- Single life in the 21st century
- Who does what?
- Who does what? the answer
- Make their lives easier
- What do all of the following have in common?
- Single people are subsidizing the couples
- Implications for marketing to singles
- Product-pricing that is singles-friendly
- Product packaging should be singles-friendly
- What is the economic status of single women?
- Why some single women have less money
- Why some single women have more money
- What almost all single women have in common
- Do single women have anything else in common?
- Shared vulnerabilities of single women
- Shared strengths of single women
- Can you identify marketing mistakes?
- Example of marketing mistake number 1
- The problem
- What all of these ads have in common
- Ads for all of these products have included brides
- About those ads featuring wedding themes
- How many single people are pining for a partner?
- Here's what the Pew survey found
- Marketing mistake number 1
- Read Suze Orman's mind
- The complete sentence
- A more singles-friendly ending
- Marketing mistake number 2
- Example of marketing mistake number 3
- Marketing mistake number 3
- Examples illustrating marketing mistake number 4
- Marketing mistake number 4
- Examples of marketing mistake number 5
- Marketing mistake number 5
- Example of focusing on strengths - MetLife
- Another positive example from MetLife
- Examples of marketing mistake number 6
- Another example of marketing mistake number 3
- Marketing mistake number 6
- Singles are not alone
- Singles provide the social glue
- Single boomers spend more time with friends
- Implications for marketers
- Ads that recognize the importance of friends
- Thank you
- References
Topics Covered
- Who counts as single?
- What do you know about the place of singles in society?
- Why so many singles?
- Single life in the 21st century
- The implications for marketers
- Example of product pricing that is singles friendly
- What is the economic status of single women?
- What do single women have in common?
- Marketing mistakes
- Singles provide the social glue
- Implications to marketers
Talk Citation
DePaulo, B. (2009, December 31). Singular sensations: marketing to single women [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 13, 2024, from https://doi.org/10.69645/TGWT4647.Export Citation (RIS)