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• 29 min
  1. Global advertising in the 21st century

  • Dr. Nükhet Vardar
• 49 min
  2. The global marketing imperative

  • Dr. Michael Czinkota
• 31 min
  3. Risk management

  • Mr. Jim Sherlock
• 41 min
  4. Entry mode strategy in global marketing

  • Prof. Svend Hollensen
• 64 min
  5. Exporting

  • Prof. Stan Paliwoda
• 37 min
  6. Export promotion in least developed countries: an overview of programs, challenges and prospects

  • Dr. Habte G. Selassie
• 38 min
  7. Competing in foreign markets: a global perspective on national challenges

  • Dr. Michael McDermott
• 33 min
  8. Cross-boundary marketing: sensitivity to global convergence or global individualism?

  • Prof. Luiz Moutinho
• 30 min
  9. Cross-cultural management: essential insights for international marketers

  • Prof. Nigel Holden
  • Mr. Martin Glisby
• 46 min
  10. Internationalization and SMEs: a practitioner's perspective

  • Dr. Michael McDermott
• 46 min
  11. The internationalization of family and non family-owned SMEs

  • Dr. Dave Crick
• 53 min
  12. Big markets for small companies

  • Prof. Peter Enderwick
• 48 min
  13. Nation branding

  • Dr. Keith Dinnie
• 91 min
  14. Place branding and product-place image effects

  • Dr. Nicolas Papadopoulos
• 53 min
  15. Recent trends in global advertising practice

  • Dr. Nükhet Vardar
• 31 min
  16. Incoterms 2000

  • Mr. Jim Sherlock
• 36 min
  17. International product policy

  • Dr. Lakhdar Boukersi
• 43 min
  18. International branding

  • Prof. T.C. Melewar
  • Dr. Suraksha Gupta
• 20 min
  19. India as an emerging market

  • Dr. Madhumita Banerjee
• 43 min
  20. Impact of Chinese culture on Chinese consumers

  • Dr. Junsong Chen
• 55 min
  21. Brands across the Mekong: a dual case history

  • Dr. Tim Andrews
• 34 min
  22. International marketing planning: adaptation and standardisation

  • Prof. Demetris Vrontis
• 29 min
  23. Globalization and corporate social responsibility

  • Prof. Andrew McAuley

Printable Handouts

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Navigable Slide Index

1. Introduction
2. Introduction - SMEs internationalisation
3. Importance of topic
4. Learning outcomes
5. First objective (1)
6. Second objective (1)
7. Third objective (1)
8. What constitutes SMEs? (1)
9. What constitutes SMEs? (2)
10. What constitutes SMEs? (3)
11. Importance of family-owned firms
12. Definitions of family-owned businesses
13. Family-owned firms
14. Characteristics of family-owned firms
15. Internationalisation of SMEs
16. Challenges in SMEs' internationalisation
17. Academic studies on SMEs' internationalisation
18. Critical points in management SMEs
19. International entrepreneurship
20. Stage models
21. Internationalisation patterns
22. Literature about SMEs' internationalisation
23. International new ventures and born global firms
24. Important factors in SMEs' internationalisation (1)
25. Important factors in SMEs' internationalisation (2)
26. Important factors in SMEs' internationalisation (3)
27. Issues that influence firm internationalisation
28. Rapid internationalisation
29. Measurement of speed internationalisation
30. Number of markets served
31. Firm size and international sales
32. Triad markets
33. Born global firms presence in triad markets
34. Overseas activity in internationalizing SMEs
35. Resource based view
36. Organisational strategy (1)
37. Organisational strategy (2)
38. Network approach (1)
39. Network approach (2)
40. Network approach (3)
41. Networks in family owned firms
42. The contingency view
43. Serendipity
44. Supporting evidence for the contingency view
45. The holistic approach
46. Firm ownership - recent UK study (1)
47. Firm ownership - recent UK study (2)
48. Firm ownership - recent UK study (3)
49. Firm ownership - recent UK study (4)
50. Firm ownership - Asian background
51. Definitions of transnational entrepreneurs
52. Transnational entrepreneurship
53. Internationally oriented Asian entrepreneurs (1)
54. Internationally oriented Asian entrepreneurs (2)
55. Internationally oriented Asian entrepreneurs (3)
56. Asian transnational entrepreneurs
57. Internationally oriented Asian entrepreneurs (4)
58. Summary
59. First objective (2)
60. Second objective (2)
61. Third objective (2)
62. End Notes

Topics Covered

• Criteria for classifying family-owned firms
• Approaches taken by firms in their internationalization strategies
• Factors affecting the internationalization path
• Transnational entrepreneurship

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management
• Strategy

Talk Citation

Publication History

• Published on November 30, 2009