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- Concepts and Insights
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3. Does the consumer trust you?
- Ms. Una McMahon-Beattie
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4. Search-based advertising and revenue management
- Dr. Özgür Özlük
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5. Low cost worlds and the airline industry
- Dr. Laurie Garrow
- Ms. Stacey Mumbower
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6. Pricing and revenue optimization: maximizing staff effectiveness
- Dr. Warren Lieberman
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7. Fencing in the practice of revenue management
- Dr. Michael Zhang
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8. Revenue management and air cargo
- Ms. Gina Morello
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9. Era of convergence in revenue management
- Mr. Ramesh Venkat
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10. Online travel data: A goldmine of new opportunities
- Dr. Laurie Garrow
- Ms. Brittany Luken
- How Pricing and Revenue Management Works
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12. Practical pricing for the hotel industry
- Dr. Warren Lieberman
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13. Practical pricing and the airline industry
- Dr. Stefan Poelt
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14. Setting optimal rents for apartment firms
- Dr. Jian Wang
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15. Practical pricing and the restaurant industry
- Prof. Sunmee Choi
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16. Forecasting and control
- Prof. Robert Raeside
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17. B2B price optimization analytics
- Dr. Jon Higbie
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18. Practical pricing and the car park
- Dr. José Guadix
Printable Handouts
Navigable Slide Index
- Introduction
- Talk structure
- Importance
- Profit vs. load factor
- Need to predict the future
- The trend illusion
- Problem of time series prediction
- Time series
- Overview of methods
- Holt's method - example
- Seasonal demand for rooms
- Method selection
- Extrapolative methods
- Judgmental forecasting
- Cross impact matrices
- Common biases
- Improving forecasts
- Forecasting steps
- Limits to forecasting
- International institute of forecasters
- Principles of forecasting
- Improving forecasts: the forecasting canon
- Monitoring
- Asymmetric errors
- Control - individual chart
- Control - CuSum
- Feedback systems
- Challenges
- References
Topics Covered
- Profit versus load factor
- Need to predict the future
- The trend illusion
- Overview of methods
- Method selection
- Judgmental forecasting
- Cross impact matrices
- Common biases
- Forecasting steps
- Limits to forecasting
- Improving forecasts
- Monitoring
- Control
- Feedback systems
- Challenges
Talk Citation
Raeside, R. (2009, October 28). Forecasting and control [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 10, 2024, from https://doi.org/10.69645/USGR7258.Export Citation (RIS)