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Navigable Slide Index

1. Introduction
2. What is revenue management?
3. Time-perishable inventory
4. Time-variable demand
5. Revenue management strategies
6. Revenue management focus
7. Restaurant revenue management
8. Menu pricing approaches
9. RM-driven menu pricing
10. Importance of menu pricing
11. Are we charging the optimal price?
12. A pricing experiment result
13. Cautionary questions for the experiment
14. Menu re-engineering (1)
15. Menu re-engineering (2)
16. Menu re-engineering (3)
17. What should be the menu of the day?
18. Variable pricing in a pizza parlor
19. Pricing to stimulate demand
20. Profit impact of discounting
21. Significant value to customers but low cost
22. Is this an effective incentive - free appetizer
23. Is this an effective incentive - early birds
24. What would you do?
25. Selling strategy
26. Should i promote desserts or not?
27. What do restaurants sell?
28. Summary
29. Thank you

Topics Covered

• What is revenue management?
• Time perishable inventory
• Time variable demand
• Revenue management strategies
• Menu pricing approaches
• Are we charging the optimal price?
• Menu re-engineering
• What should be the menu of the day?
• Pricing to stimulate demand
• Profit impact of discounting
• Selling strategy
• What do restaurants sell?

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on October 28, 2009