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- Concepts and Insights
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3. Does the consumer trust you?
- Ms. Una McMahon-Beattie
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4. Search-based advertising and revenue management
- Dr. Özgür Özlük
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5. Low cost worlds and the airline industry
- Dr. Laurie Garrow
- Ms. Stacey Mumbower
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6. Pricing and revenue optimization: maximizing staff effectiveness
- Dr. Warren Lieberman
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7. Fencing in the practice of revenue management
- Dr. Michael Zhang
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8. Revenue management and air cargo
- Ms. Gina Morello
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9. Era of convergence in revenue management
- Mr. Ramesh Venkat
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10. Online travel data: A goldmine of new opportunities
- Dr. Laurie Garrow
- Ms. Brittany Luken
- How Pricing and Revenue Management Works
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12. Practical pricing for the hotel industry
- Dr. Warren Lieberman
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13. Practical pricing and the airline industry
- Dr. Stefan Poelt
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14. Setting optimal rents for apartment firms
- Dr. Jian Wang
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15. Practical pricing and the restaurant industry
- Prof. Sunmee Choi
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16. Forecasting and control
- Prof. Robert Raeside
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17. B2B price optimization analytics
- Dr. Jon Higbie
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18. Practical pricing and the car park
- Dr. José Guadix
Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Air Canada example (1)
- Air Canada example (2)
- Fences
- Business issues
- Market segmentation process in RM
- Examples of segments in RM
- Taxonomy of fences (1)
- Taxonomy of fences (2)
- Taxonomy of fences (3)
- Using and assessing the taxonomy
- Implications of the taxonomy
- Modeling demand leakage
- Characterizing optimal fences
- A deterministic model
- A deterministic model: pi
- A deterministic model: optimal fences (1)
- A deterministic model: optimal fences (2)
- A stochastic model
- A stochastic model: optimal inventory
- A stochastic model: E(pi)
- A stochastic model: optimal fences (1)
- A stochastic model: optimal fences (2)
- Conclusions (1)
- Conclusions (2)
- On going work
- Thank you
Topics Covered
- Business issues surrounding fences
- Issues related to the segmentation process, segmentation enforcement and the implementation of fencing in revenue management
- Presentation of taxonomy of fences
- Specific discussion of the impact of imperfect fences
Talk Citation
Zhang, M. (2009, October 28). Fencing in the practice of revenue management [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 10, 2024, from https://doi.org/10.69645/CVYY2654.Export Citation (RIS)