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Printable Handouts
Navigable Slide Index
- Introduction
- Luxury in the past - materialism
- Luxury today - materialism, enrichment and time
- Perception of luxury in Great Britain
- Perception of luxury in Russia
- What will consumers pay more for?
- Example: Bling
- Upgrade anything - Renova toilet roll
- Dubai - the best of the best
- Attitudes towards individualism, by country
- Consumers want novelty
- Consumers want to "treat themselves"
- Consumers are looking for constant change
- Ethical consumption: Fair Trade
- Health and well being: the mineral water sommelier
- Design and nostalgia: the Mini
- Authenticity
- The new 'exclusivist' experience
- Authenticity - Swiss netgrannies
- The luxury of time
- Happynomics
- In praise of slowness
- Luxury for rent
- The space travel experience
- Sexuality: Victoria's Secret
- Creating a brand value
- Key factors: premium pricing and luxury
- Conclusions
- Further reading and references
Topics Covered
- What luxury was
- Luxury: materialism, enrichment and time
- Perception of luxury in Great Britain and Russia
- What will consumers pay more for?
- Bling endurance
- Attitudes towards individualism
- Ethical consumption
- Health and wellbeing
- Design and nostalgia
- Authenticity
- The new 'exclusivist' experience
- Happynomics
- Luxury for rent
- Sexuality
Links
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Talk Citation
Yeoman, I. (2009, October 28). What will consumers pay more for? Luxury markets and premium pricing [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 25, 2024, from https://doi.org/10.69645/SHUT4494.Export Citation (RIS)
Publication History
What will consumers pay more for? Luxury markets and premium pricing
Published on October 28, 2009
23 min