Business Basics

Break-even analysis in decision making

  • Created by Henry Stewart Talks
Published on November 30, 2025   3 min

A selection of talks on Strategy

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Welcome to our session on break even analysis in decision making. We'll explore how break even analysis supports managerial decisions across sectors from startups to established businesses. This analysis allows managers to estimate the minimum output required for a business or project to cover costs where no profit or loss is made. It's vital for new product launches and for organizations aiming to understand when investments return value. We'll examine the components of break even analysis, its interpretation, and its implications for informed decision making. At the heart of break even analysis is understanding cost behavior. Costs are split into two main categories, fixed and variable. Fixed costs such as rent or salaried staff remain constant regardless of output, while variable costs like raw materials or direct labor, increase with production volume. The break even point occurs where total revenues equal the sum of fixed and variable costs, indicating the number of units that must be sold to cover total costs. This concept is crucial for setting sales targets and understanding how changes in price, cost or efficiency impact profitability. Break even analysis serves as both a planning tool and a practical aid for everyday decisions. When managers consider launching new products, expanding production, adjusting prices, or evaluating outsourcing, the break even framework clarifies the financial impact of each scenario. By recalculating the break

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