Printable Handouts

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Navigable Slide Index

1. Introduction
2. Charity brands consulting (1)
3. Charity brands consulting (2)
4. Benefits of cause-related marketing
5. Consumer trends - U.S.
6. Consumer trends international
7. Corporate trends
8. Social investment trends
9. Checklist for success (1)
10. Checklist for success (2)
11. Checklist for success (3)
12. Checklist for success (4)
13. Case study: American Heart Association (1)
14. Case study: American Heart Association (2)
15. Case study: American Heart Association (3)
16. Case study: BMW
17. Lean Cuisine and America on the Move
18. Case study: Super Saturday Live
19. Case study: American Cancer Society
20. Case study: online assistive marketplace
21. Opportunity: Affinity credit card
22. Opportunity: Greenup
23. Celebrity involvement: participation
24. Celebrity involvement: rules of engagement
25. Do's and don'ts (1)
26. Do's and don'ts (2)
27. Acknowledgements

Topics Covered

• Benefits of cause related marketing
• Consumer, corporate and social investment trends
• Checklist for success
• Case studies
• Celebrity involvement
• Do's and don'ts

Links

Series:

• Nonprofit and Voluntary Sector Marketing

Categories:

• Marketing & Sales

Bite-size Case Studies:

• American Heart Association and the Pharmaceutical Roundtable

Talk Citation

Adler, S.M. and Leighton, H. (2009, September 29). Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 21, 2024, from https://doi.org/10.69645/ITTG9090.
Export Citation (RIS)

Publication History

• Published on September 29, 2009