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The 5 forces of change: a blueprint for leading successful change

Published on May 26, 2010 Reviewed on October 31, 2017   38 min

Other Talks in the Series: Change Management

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Welcome to the "Five Forces of Change, a Blueprint for Leading Successful Change". My name is Antony Greenfield. Over the last 20 years,
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I've worked with a wide variety of organisations, both large and small, in the public sector, and in the private sector, all of whom have been dealing with change. What I'd like to do today is introduce you to a systematic and practical approach to dealing with leadership and people during times of change. Too often during change, there's a great deal of focus on planning or project management, on executing tasks, and on processes and on systems and structures to the detriment of people. This causes all kinds of repercussions, and is often responsible for the failure of major change.
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The statistics make for grim reading. According to one survey by the UK government, 65 percent of all major changes in organisations fail. Other surveys tell a similar tale. The Chartered Institute of Personnel and Development survey in 2004 said, "Employee attitudes and behaviour, specifically resistance to change, are the key constraints to effective organisational change". What I would like to do in this presentation is to scratch below the surface, to understand what's driving these attitudes and behaviours which is so restraining to effective organisational change.
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The 5 forces of change: a blueprint for leading successful change

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