• View the Talks
• 49 min
  1. Technology

  • Mr. David Polinchok
• 48 min
  2. Brands and play

  • Mr. Sean MacPhedran
• 32 min
  3. Brand new experience: the emergent marketplace

  • Mr. Max Lenderman
• 39 min
  4. Creative ideation

  • Mr. Lee Parkinson
• 49 min
  5. From mass to my

  • Mr. Tony Chapman
• 40 min
  6. The good, the bad and the ugly of cause marketing

  • Mr. Drew Neisser
• 26 min
  7. Branding the experience, experiencing the brand

  • Mr. Jonathan Singer

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Emerging marketplace of developing countries
3. China, India and Russia - economic growth
4. India's economy
5. China's populated cities
6. India- world's largest market of public companies
7. China Mobile
8. QQ and Facebook
9. China's millionaires
10. One-quarter will live in slums by 2020
11. Got your attention?
12. Think globally - act locally
13. Only a few know about the developing world
14. Learn from the experienced
15. Why study marketing in the developing world?
16. Demanding experiential marketing
17. Relevant and memorable experiences
18. The consumer's responses
19. What is experiential marketing?
20. Experiential marketing tactics
21. Costumer centric marketing
22. Two big themes: brand and consumer
23. International brands in China
24. Experience based marketing drives authenticity
25. India is ready to participate in world marketplace
26. India and experiential marketing approach
27. The experience of brand authenticity
28. Cerono - the fake Corona
29. Johnnie Worker, Red Labial
30. Pirate Microsoft products
31. Pirated Harry Potter books
32. Daiads
33. Fake BMW
34. Fake Mercedes Benz
35. Fake Toyota
36. 9 out of 10 motorcycles are fake
37. Warner Brothers futile effort
38. Faking makes brands try harder
39. Authenticity
40. Product fakery may support authenticity
41. Quality vs. price, fake vs. authentic
42. Fakes may lead to authenticity
43. Li-Ning
44. Adidas - impossible is nothing
45. Shaquille O'Neal and Li-Ning
46. Creating experiences
47. Branded spaces and interactions
48. Stop saying, start creating
49. Creative spaces deliver the brand experience
50. The Charmin bathroom experience
51. Experiential approach as countermeasure to piracy
52. Intellectual property piracy
53. McDonalds experience
54. Apple experience
55. Audi experience
56. Pop-up retail experience
57. Camp Jeep experience
58. Involve me and I'll understand
59. Camp Jeep - memorable event
60. The purpose of Camp Jeep experience
61. Building brand advocates
62. Camp Jeep - a family affair
63. Concert at the end of the event
64. Camp Jeep and other brands
65. Camp Jeep - paid-for event
66. The experience of consumer engagement
67. Consumers of the future (1)
68. Consumers of the future (2)
69. Consumers of the future (3)
70. Consumers of the future - India
71. Poor people in India
72. India's market power
73. Mobile phone introduction in India
74. Mobile phone in India - more customers added
75. Demand for a mobile handset
76. Staying ahead in a competitive marketplace
77. The mobile leader runs a project for farmers
78. Motofone model- Motorola
79. Enhanced battery life
80. Battle of experiential tactics
81. Establishing the idea of mobile phone
82. Nokia van
83. Branded play
84. Live skits acted out
85. Village theatre
86. Contextual and compelling message
87. Theater-based way of delivering a message
88. Bollywood and experiential marketing mixing
89. ZONEX-P (1)
90. ZONEX-P (2)
91. In-person events can boost purchase
92. Branded entertainment on TV
93. Branded entertainment live
94. The "touch and feel" of the brand
95. Events sponsorship climbing
96. Branded stories
97. Billions of new costumers
98. Staying relevant (1)
99. Staying relevant (2)
100. Personal marketing
101. The marketing business shared between people
102. Thank you

Topics Covered

• Just how impressive is the emerging marketplace of hyper-developing countries?
• What is experiential marketing?
• Two big themes: brand and consumer
• The experience of brand authenticity
• The experience of consumer engagement

Links

Series:

• Experiential Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on September 21, 2009