• View the Talks
• 49 min
  1. Technology

  • Mr. David Polinchok
• 48 min
  2. Brands and play

  • Mr. Sean MacPhedran
• 32 min
  3. Brand new experience: the emergent marketplace

  • Mr. Max Lenderman
• 39 min
  4. Creative ideation

  • Mr. Lee Parkinson
• 49 min
  5. From mass to my

  • Mr. Tony Chapman
• 40 min
  6. The good, the bad and the ugly of cause marketing

  • Mr. Drew Neisser
• 26 min
  7. Branding the experience, experiencing the brand

  • Mr. Jonathan Singer

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. About Fuel Industries
3. Marketing evolution
4. Outline of presentation
5. History of games
6. Sport games
7. Pong
8. Gaming today (1)
9. Gaming today (2)
10. Gaming today (3)
11. Games vs. films
12. Gaming industry value
13. Entertainment brands ecosystem
14. Dallas relationship diagram
15. 24 relationship diagram
16. Microsoft's Natal
17. The aspect of shared experience
18. Branded games - history and future
19. Pong today
20. The nature of experience
21. Flow experience and game design
22. Clear goals
23. Concentrating and focusing
24. Loss of the feeling of self-consciousness
25. Distorted sense of time
26. Feedback
27. Balance ability level and challenge
28. A sense of personal control
29. Intrinsically rewarding
30. People become absorbed in their activity
31. Synthetic experiences: do they "feel" real?
32. Real vs. imagined: awe
33. Real vs. imagined: affection
34. Real vs. imagined: sadness
35. Who is playing?
36. What are they playing?
37. How to play
38. In-game advertising
39. Key providers
40. An increase in key brand metrics
41. Product placement: Nokia
42. Alignment
43. Alignment: imaginary example
44. Advertising within virtual worlds
45. Game tie-in
46. Example: World of Warcraft and Pizza Hut
47. Providers
48. Custom games
49. Example: Vans SK8
50. Custom games objectives
51. Family Guy vs. American Dad
52. FedEx custom game
53. Johnson & Johnson's custom game
54. Reaching audience: buy or build?
55. Finding your voice
56. Casual and online
57. Casual
58. Casual: examples
59. Console and pc gaming
60. Top Console/Handheld Games 2008
61. Current generation of consoles
62. Mobile and handheld gaming
63. Evolution of mobile gaming
64. Handhelds
65. Advances in mobile gaming
66. Augmenting reality
67. Enabling live experiences
68. Virtual worlds and MMORPG (1)
69. Hype cycle for emerging technologies
70. Virtual worlds, real money
71. Some "traditional" examples of virtual worlds
72. Other categories
73. Social web gaming
74. Alternate reality gaming
75. McDonald's fairies and dragons
76. What's in the happy meal
77. Fairies and dragons web portal
78. Fairies and dragons online games
79. The sounds of fairies and dragons
80. Entourage - Viking Quest
81. Viking Quest: Kevin Dillon's video
82. Viking Quest: the video game
83. Nokia - the passenger
84. All Girl Star Squad - introduction
85. All Girl Star Squad - web site
86. Spark City
87. All Girl Star Squad - video
88. Jakks Pacific - Girl Gourmet
89. Girl Gourmet in Spark City
90. What's next?
91. Questions?

Topics Covered

• Why we play
• Who plays
• How to play (as a brand)
• Types of play
• The future of play

Links

Series:

• Experiential Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on July 30, 2009