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1. Introduction
2. Customer service and customer retention
3. Quote by Napoleon Hill
4. Quote by Will Rogers
5. Quote by Albert Szent-Gyorgi
6. Quote by Albert Einstein
7. Quote by Oliver Wendell Holmes, Jr.
8. Quote by William Bernbach
9. Quote by Thomas Henry Huxley
10. Quote by Samuel Johnson
11. Client/agency conversation about video on the web
12. Quote by Herbert Simon
13. Captivating brand experiences are...
14. As intuitive as play
15. As visceral as a rose garden
16. As meaningful as education
17. As emotional as film
18. The experience of shopping
19. Shopping is not about stores, it's about stories
20. Today's consumers are looking to savour time
21. An exercise for you (1)
22. An exercise for you (2)
23. No "no risk"
24. Brand experience philosophy
25. How we think about brand experience
26. Innovation happens
27. Innovation thinking - smoking in bars
28. The marketplace as we know it
29. Advertising vs. experience
30. The value of a positive brand experience
31. Today's consumer is
32. Retail opportunities in a world of extremes
33. BEL guiding principles (1)
34. BEL guiding principles (2)
35. Brand experience design
36. A look around
37. Zappos.com
38. Pillsbury Bake-Off
39. Simpsons Kwik-E-Mart
40. Charmin's Potty Palooza
41. Charmin Times Square (1)
42. Charmin Times Square (2)
43. Red Bull Flugtag
44. Nike Run Hit Wonder
45. Parking Wars
46. Sharkrunners
47. Jack Jones Jeans
48. Diesel denim restaurant - Warsaw
49. IKEA street displays - Warsaw
50. Target Union Square
51. Target hologram event - Grand Central Station
52. Target bodega - Soho
53. WIRED pop-up store - Soho
54. Venetian Hotel - Las Vegas
55. American Girl Doll store
56. Webkinz
57. House of Hoops
58. Adrenalina, the extreme store
59. Nau
60. Hershey store - Times Square
61. Apple store - Soho
62. Peru rail fashion show and Burton store - Soho
63. Quick chek pre-order system
64. Like.com
65. The Purple List
66. StarStyle
67. StyleHive
68. Twitter
69. Iwantsandy.com
70. Near Field Communication
71. What are people trying?
72. Widgets
73. Broadcasting yourself from your cell phone
74. Emerging technology: SocialMobile (TM)
75. Poken
76. SubwayNow
77. McDonald's - ordering by RFID
78. T-shirts that talk code
79. Augmented reality
80. Mixed & augmented reality
81. Mixed reality
82. A few take-aways
83. Contact us

Topics Covered

• Customer service and customer retention
• Captivating brand experiences
• The experience of shopping
• Shopping is not about stores, it's about stories
• Today's consumers are looking to savor time
• 'No risk'
• Brand experience philosophy
• Innovation thinking
• The marketplace as we know it
• Advertising vs. experience
• Positive brand experience
• Today's consumer
• Retail opportunities in a world of extremes
• BEL guiding principles
• Brand experience design
• Emerging technology
• Mixed and augmented reality

Links

Series:

• Experiential Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on July 30, 2009