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1. Introduction
2. Outline
3. Global airport market has changed dramatically
4. Airlines foresee continued difficulty
5. Low cost carriers buck the trend
6. Airport finances start to take a hit
7. Airports have pressure of shareholder expectations
8. Key issues and trends
9. Facing the challenge
10. Relationship between traffic and revenue growth
11. Retail is key to commercial revenue growth (1)
12. Retail is key to commercial revenue growth (2)
13. Airline and airport market behaviour
14. Characteristics of fast-growing UK airports
15. Competitors
16. Case study: north England
17. Case study: France (1)
18. Case study: France (2)
19. Case study: France (3)
20. Understanding the market (1)
21. Understanding the market (2)
22. Understanding the market (3)
23. IT and CRM (1)
24. IT and CRM (2)
25. Airports-airline relationship
26. Airports-airline relationship (2)
27. Inbound tourism
28. Conclusions

Topics Covered

• Current global economic market
• Airport finances
• Key issues and trends
• Relationship between traffic and revenue growth
• Retail is key to commercial revenue growth
• Airline and airport behavior
• Characteristics of fast growing UK airports
• Who are the competitors?
• Understanding the market
• IT and CRM
• Tourism and regional relationships
• Defining your product

Links

Series:

• Airport Marketing

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on August 23, 2009