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Printable Handouts
Navigable Slide Index
- Introduction
- The route development process
- Market research - requirements and methodology
- Key questions
- Good data is critical
- Terminology
- Catchment area
- Information requirements
- Traffic leakage
- Data sources (1)
- Data sources (2)
- Other information
- ASD: strategy and implementation
- ASD strategy
- ASD strategy steps
- ASD strategy - steps 1,2,3
- ASD strategy - step 4
- ASD strategy - step 5
- ASD strategy - step 6
- Business case
- Improving ASD effectiveness: QSI route analysis
- What is QSI?
- What is it used for?
- Why would airport marketers use QSI?
- QSI methodology
- QSI methodology - example
- QSI methodology - adding a new airline
- Understanding factors and coefficients (1)
- Understanding factors and coefficients (2)
- Understanding factors and coefficients (3)
- QSI analysis: inputs and outputs
- QSI software: advantages and cautions (1)
- QSI software advantages - markets (1)
- QSI software advantages - markets (2)
- QSI software: advantages and cautions (2)
- Summary
- Thank you
Topics Covered
- Overview of a strategic route development process from an airport's perspective
- Market research requirements and methodology
- Air service development strategy and implementation, including strategy components and considerations
- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software
Talk Citation
Weatherill, J. (2009, June 30). Establishing a contemporary airport route development strategy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 11, 2024, from https://doi.org/10.69645/CTKZ3332.Export Citation (RIS)