• View the Talks
• 36 min
  1. New Challenges in Airport Business

  • Mr. Ian Lowden
• 34 min
  2. Airport branding

  • Mr. Jim Rudolph
• 41 min
  3. How to market a regional airport?

  • Mr. Marc Watkins
• 21 min
  4. Airline marketing

  • Mr. Bernard Lavelle
• 39 min
  5. Air cargo: the neglected area

  • Dr. Rafael Echevarne
• Archived Lectures *These may not cover the latest advances in the field
• 35 min
  6. Understanding the current market for airline services at airports

  • Ms. Louise Congdon
• 55 min
  7. Establishing a contemporary airport route development strategy

  • Mr. John Weatherill
• 18 min
  8. Modern marketing strategy at US airports

  • Dr. William Rankin
• 51 min
  9. Marketing airports to facilitate the development of tourism

  • Dr. Nigel Halpern

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Personal experience
3. York Aviation experience
4. Talk outline
5. Current market conditions
6. Quantity of passengers in the years 1997-2007
7. Air freight in the years 1997-2007
8. Current market conditions (2008) (1)
9. Current market conditions (2008) (2)
10. International passenger and freight trends
11. AEA airlines: traffic by region
12. Current market conditions (2008) (3)
13. Current market conditions (2008) (4)
14. Where is growth coming from? (1)
15. Major AEA airlines: passenger growth
16. Where is growth coming from? (2)
17. Pattern of growth across the market
18. Market shares
19. Number of seats offered by different airlines
20. Targeting airlines
21. Network airline presentation
22. Low fares airline presentation
23. Fit to network
24. Understanding catchment areas
25. Stansted catchment area
26. Data sources
27. Route level data
28. Catchment area data
29. Passenger characteristics
30. Air fares
31. Projecting the market
32. Economic drivers
33. Airport charges
34. Airport charges and growth
35. Ryanair airport charges relative to Stansted
36. Summary

Topics Covered

• Current market conditions
• Where is growth coming from?
• Targeting airlines
• Network airline presentation
• Low fares airline presentation
• Fit to network
• Understanding catchment areas
• Data sources
• Projecting the market

Links

Series:

• Airport Marketing

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on July 6, 2009
• Archived on April 4, 2022