• View the Talks
• 29 min
  1. Why branded hotels can outperform non-branded competitors

  • Mr. Robert Milburn
• 36 min
  2. How to connect the brand to the customer

  • Dr. Richard Michon
• 36 min
  3. Product specialization: how different brands compete

  • Dr. Maureen Brookes
• 32 min
  4. Performance measurement of branded hotels

  • Mr. Charles Suddaby
• 36 min
  5. The effects on sales when franchising a hotel

  • Mr. Vito Curalli
• 23 min
  6. Selecting the right branded management company

  • Mr. David Larone
• 42 min
  7. The case of a single brand corporation

  • Dr. Gabor Forgacs
• 36 min
  8. Hot new lifestyle hotel brands: best practices

  • Mr. Joel Rosen

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Table of contents
3. What is a lifestyle brand? - background
4. Principles of lifestyle brands
5. Aspirational and inspirational lifestyle brands
6. Common elements for lifestyle brands
7. Hot new lifestyle hotel brands
8. Vision, concept and design
9. Are new lifestyle hotels a fad? - 4 examples
10. 4 best practices of hot lifestyle hotel brands (1)
11. 4 best practices of hot lifestyle hotel brands (2)
12. Selected major hotel brands
13. In-depth research
14. Clear vision
15. Product differentiation
16. Implementation

Topics Covered

• What is a lifestyle brand?
• Principles of lifestyle hotel brands
• Four best practices
• Selected major hotel brands
• In-depth research
• Clear vision
• Product differentiation
• Implementation

Links

Series:

• Branding and Product Specialization in Hotels

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 14, 2009