Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Outline of the Talk
3. Introduction (2)
4. From Telephones to Mobile Phones
5. A Mobile Research Example
6. Growth of Mobile Users
7. Evolution of Mobile Research
8. SMS Surveys
9. MMS Surveys
10. WAP Surveys
11. Dedicated Device Surveys
12. Characteristics of Mobile Research
13. Contextuality
14. Multimodality
15. Connectivity
16. Barriers to Deployment of Mobile Research
17. Low User Responsiveness
18. Incompatibility of Mobile Systems
19. Lack of Best Practice
20. Applications for a Mobile Survey Solution
21. Testing Mobile Advertising
22. Mobile Ad Testing: A Campaign
23. Mobile Ad Testing: Pre-Campaign Survey
24. Mobile Ad Testing: During-Campaign Survey
25. Mobile Web Profiling
26. Browsing Behavior Analysis
27. Customer Satisfaction Assessment
28. Future Issues on Mobile Research
29. Integrating Mobile Research
30. Integrating with Mobile Promotion
31. References (1)
32. References (2)
33. About the Author
34. Thank You

Topics Covered

• Evolution of mobile research
• Characteristics of mobile research
• Barriers to deployment of mobile research
• Applications for a mobile survey solution
• Future issues of mobile research

Links

Series:

• Mobile Marketing

Categories:

• Marketing & Sales
• Technology & Operations

Talk Citation

Publication History

• Published on April 8, 2009
• Archived on April 11, 2022