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2. The dynamics of the hotel customer
- Ms. Pamela Carvell
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3. Market segmentation: a vital component of hotel marketing
- Mr. Martin Evans
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4. Keep it simple
- Mr. Rob Baldry
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5. The evolution of the sales cycle
- Mr. Vito Curalli
- Archived Lectures *These may not cover the latest advances in the field
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6. Outstanding hospitality marketing for the 'noughties'
- Mr. Ashley de Safrin
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7. Digital versus traditional marketing for hotels
- Ms. Susan Briggs
Printable Handouts
Navigable Slide Index
Topics Covered
- Traditional sales cycle
- The future of sales
- Technology
- Sales collateral
- Self booking tools
- The changing customer
- Current status of the sales cycle
Talk Citation
Curalli, V. (2009, April 16). The evolution of the sales cycle [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 21, 2025, from https://doi.org/10.69645/IKYL2613.Export Citation (RIS)
Publication History
- Published on April 16, 2009