• View the Talks
• 40 min
  1. Brand essentials - why brands are so important in hotel marketing

  • Mr. David Bowie
• 24 min
  2. The dynamics of the hotel customer

  • Ms. Pamela Carvell
• 48 min
  3. Market segmentation: a vital component of hotel marketing

  • Mr. Martin Evans
• 34 min
  4. Keep it simple

  • Mr. Rob Baldry
• 29 min
  5. The evolution of the sales cycle

  • Mr. Vito Curalli
• Archived Lectures *These may not cover the latest advances in the field
• 61 min
  6. Outstanding hospitality marketing for the 'noughties'

  • Mr. Ashley de Safrin
• 38 min
  7. Digital versus traditional marketing for hotels

  • Ms. Susan Briggs

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. Traditional sales cycle
4. The future of sales
5. Technology and its effect on sales cycle
6. Sales collateral
7. Self booking tools
8. The changing customer
9. The sales cycle current status
10. Conclusion
11. Thank you

Topics Covered

• Traditional sales cycle
• The future of sales
• Technology
• Sales collateral
• Self booking tools
• The changing customer
• Current status of the sales cycle

Links

Series:

• Marketing Hotels

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on April 16, 2009