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Navigable Slide Index

1. Introduction
2. Agenda
3. Language
4. Sponsorship vs. donation
5. Definition of cash sponsorship
6. Types of income
7. Preparation
8. Boards and ambassadors
9. Fundraising is not easy
10. 6 steps to effective sponsorship- Know yourself
11. Assessing your organisation
12. Assessing your audiences
13. Assessing your work
14. Assessing your needs
15. Assessing your benefits
16. Research the marketplace
17. Why use research?
18. What is research all about?
19. Key elements of research
20. Research - sources of data
21. Existing contacts
22. Potential contacts
23. Prepare proposals
24. What does a business want?
25. Business wants - local, national, international
26. Example - Ernst & Young
27. Example - Travelex & National Theater
28. Example - HP & National Gallery
29. Example - Bainbridge & Barnes
30. Example - Chasestead
31. Example - American Express & A&B
32. Packaging needs
33. Packaging business (1)
34. Packaging business (2)
35. Pricing - how not to do it
36. Pricing business
37. The proposal
38. The covering letter
39. Negotiate the partnership
40. Negotiation techniques
41. Handling objections
42. Dealing with "No"
43. Build the relationship
44. Build the relationship (2)
45. Evaluate
46. Definition of evaluation
47. Why is evaluation important?
48. The evaluation toolkit
49. Review of 6 steps to effective sponsorship
50. 10 ways to stay on top
51. Contact details

Topics Covered

• Definition of cash sponsorship
• Types of income
• Assessing your organization and needs
• Researching the marketplace
• Preparing proposals
• Negotiating the partnership
• Building relationships with businesses
• Evaluation

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 24, 2009