• View the Talks
• 45 min
  1. What is sponsorship?

  • Ms. Helen Day
• 28 min
  2. Assessment and evaluation

  • Ms. Pippa Collett
• 21 min
  3. Attracting business sponsorship for major events

  • Mr. Marc Hope
• 42 min
  4. The legal framework and financial aspects of sponsorship

  • Mr. Warren Phelops
• 54 min
  5. Leveraging sponsorship through integrated marketing

  • Prof. Kevin Lane Keller
• 32 min
  6. Broadcast sponsorship and new media rights

  • Mr. Nick Walford
• 31 min
  7. Sports sponsorship

  • Mr. Jim Kelly
• 41 min
  8. Cultural sponsorship

  • Mr. Philip Spedding
• 31 min
  9. Educational sponsorship

  • Mr. Joshua Hardie
• 39 min
  10. Not for profit sponsorship

  • Mr. Graham Minton

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Running order (1)
3. How I became involved in broadcast sponsorship
4. MindShare is a global media company
5. Running order (2)
6. Overview of the UK sponsorship market
7. The marketplace: past, present and future
8. Running order (3)
9. How the broadcast sponsorship market operates
10. What is broadcast sponsorship good at?
11. Finding the right programme property
12. Broadcast sponsorship is regulated by Ofcom
13. Ofcom regulation - what it looks like
14. Forms of programme sponsorship
15. Radio sponsorship
16. Running order (4)
17. How consumers view it and some myth busting
18. Myth busting (1)
19. Myth busting (2)
20. Myth busting (3)
21. Maximizing the rights
22. Think beyond TV
23. What you buy from a broadcaster
24. Maximizing radio sponsorship opportunities
25. Running order (6)
26. The consumer is in full control
27. Life 12-24 year old
28. The business model is changing
29. Digital media model is shifting
30. Remember what we have learnt about digital
31. The BBC iplayer
32. Everything is becoming digital
33. Barak Obama's campaign (1)
34. Barak Obama's campaign (2)
35. Lessons for our brands
36. Running order (7)
37. Final thoughts on broadcast sponsorship

Topics Covered

• The UK sponsorship market
• How the broadcast sponsorship market operates
• What is broadcast sponsorship good at?
• Finding the right program property
• Ofcom regulation
• Forms of program sponsorship
• How consumers view program sponsorship
• Thinking beyond TV
• The impact of the web

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009