• View the Talks
• 45 min
  1. What is sponsorship?

  • Ms. Helen Day
• 28 min
  2. Assessment and evaluation

  • Ms. Pippa Collett
• 21 min
  3. Attracting business sponsorship for major events

  • Mr. Marc Hope
• 42 min
  4. The legal framework and financial aspects of sponsorship

  • Mr. Warren Phelops
• 54 min
  5. Leveraging sponsorship through integrated marketing

  • Prof. Kevin Lane Keller
• 32 min
  6. Broadcast sponsorship and new media rights

  • Mr. Nick Walford
• 31 min
  7. Sports sponsorship

  • Mr. Jim Kelly
• 41 min
  8. Cultural sponsorship

  • Mr. Philip Spedding
• 31 min
  9. Educational sponsorship

  • Mr. Joshua Hardie
• 39 min
  10. Not for profit sponsorship

  • Mr. Graham Minton

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Recent transactions
3. The sponsorship market
4. Overview
5. What is a sponsorship
6. Sponsorship value
7. Types of sponsorships
8. Ownership
9. Key issues - background
10. Key issues - payment
11. Key issues - regulation
12. Key issues - exclusivity
13. Key issues - insolvency, reputation, force majeure
14. Key issues - insolvency
15. Key issues - reputation and force majeure
16. Key threats - "ambush marketing"
17. Summary and contact details

Topics Covered

• Sponsorship value
• Types of sponsorship
• Ownership
• Payment
• Regulation
• Exclusivity
• Insolvency
• Ambush marketing

Links

Series:

• Sponsorship

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009