• Archived Lectures *These may not cover the latest advances in the field
• 28 min
  1. Assessment and evaluation

  • Ms. Pippa Collett
• 31 min
  2. Sports sponsorship

  • Mr. Jim Kelly
• 21 min
  3. Attracting business sponsorship for major events

  • Mr. Marc Hope
• 32 min
  4. Broadcast sponsorship and new media rights

  • Mr. Nick Walford
• 31 min
  5. Educational sponsorship

  • Mr. Joshua Hardie
• 39 min
  6. Not for profit sponsorship

  • Mr. Graham Minton
• 54 min
  7. Leveraging sponsorship through integrated marketing

  • Prof. Kevin Lane Keller
• 45 min
  8. What is sponsorship?

  • Ms. Helen Day
• 41 min
  9. Cultural sponsorship

  • Mr. Philip Spedding
• 42 min
  10. The legal framework and financial aspects of sponsorship

  • Mr. Warren Phelops

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Content
3. Heritage
4. Packaging up
5. Packaging up - added value - identifying VIK
6. Category release EAA
7. Presentation
8. Sourcing sponsors / partners
9. Who's who!
10. Interacting with LOC / EAA / client servicing
11. Lessons learnt
12. Finally, a word on UK athletics

Topics Covered

• The sales process and strategy
• Packaging
• Category release
• Sourcing sponsors and partners
• Client servicing

Links

Series:

• Sponsorship

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on March 4, 2009
• Archived on September 22, 2024