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Printable Handouts
Navigable Slide Index
- Introduction
- Needstates
- Needstates change over time
- Young Adults
- Young families
- Grown families
- Mid life unconstrained
- Seniors
- Needstates, in summary
- Needstates - Role of TV
- Sociability, connectivity and potency
- TV that unites
- Connectivity
- Taking part
- Potency
- Potency and connectivity
- Convenience, potency, connectivity
- Convenience: How people are watching TV now
- Commercial impacts have risen 11% since 2003
- The implications for advertisers
- Inform, educate, entertain
- Thank you
Topics Covered
- Needstates
- Role of TV
- Sociability, connectivity and potency
- TV that unites
- Convenience, potency and connectivity
- How people are watching TV now
- Implications for advertisers
Talk Citation
Oldham, M. (2009, January 28). The role TV plays in 21st century lives [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 7, 2024, from https://doi.org/10.69645/JYLQ1719.Export Citation (RIS)