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1. Introduction to technology commercialisation
- Prof. Milé Terziovski
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2. Market research and analysis
- Prof. Milé Terziovski
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3. Intellectual property (IP) protection
- Prof. Milé Terziovski
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4. Funding and financial strategies
- Prof. Milé Terziovski
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5. Business model development
- Prof. Milé Terziovski
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6. Go-to-market strategy
- Prof. Milé Terziovski
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7. Regulatory considerations- Prof. Milé Terziovski
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8. Scaling and growth strategies- Prof. Milé Terziovski
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9. Challenges in technology commercialization- Prof. Milé Terziovski
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10. Commercialization roadmap- Prof. Milé Terziovski
Printable Handouts
Navigable Slide Index
- Introduction
- About the speaker
- Background
- Agenda
- Technology commercialisation and innovation capability
- Overview of the commercialisation process (1)
- Overview of the commercialisation process (2)
- Benefits of successful commercialisation
- Example: Intel
- Main challenges of the commercialisation process
- Building innovation capability
- Example: Intel’s commercialisation
- Conclusion
- Commercialisation strategy for firm growth
- References
- Thank you
This material is restricted to subscribers.
Topics Covered
- Technology commercialisation and innovation capability
- Overview of the commercialisation process
- Benefits of successful commercialisation
- Main challenges of the commercialisation process
- Building innovation capability
Talk Citation
Terziovski, M. (2025, December 31). Introduction to technology commercialisation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved January 29, 2026, from https://doi.org/10.69645/CHJJ2618.Export Citation (RIS)
Publication History
- Published on December 31, 2025
A selection of talks on Technology & Operations
Transcript
Please wait while the transcript is being prepared...
0:00
Welcome to key concepts of
technology commercialization.
My name is Professor
Milé Terziovski.
I'm a former engineer with a
multinational organization
and a PhD from the
Melbourne Business School,
University of Melbourne,
in quality management
and innovation.
0:21
For the past seven years,
I've been working at Swinburne
University of Technology
as a tenured professor of
entrepreneurship and innovation,
where I held the role
as department chair
of business technology
and entrepreneurship
for six years.
This series of ten short talks
provides an introduction
to the principal themes of
technology commercializations
and pointing towards
further study.
0:51
Little bit of background on
commercialization of technology.
It's important to
the global economy
and is becoming more challenging
as the rate of change of emerging
technologies accelerates
at the speed of the internet.
It can be achieved with
greater probability of success
than ever before,
because these emerging
technologies,
such as artificial intelligence,
have enabled innovators to seek
ideas from multiple sources
for creating
commercial pathways.
1:22
Today, we'll be talking on
the technology
commercialization introduction,
and the following are the
topics that I'll be covering.
I'll be defining technology
and technology
commercialization,
explaining the technology
commercialization strategic process
for firm growth.
I will highlight the benefits
of successful commercialization,
main challenges of the
commercialization process,
and the need to develop
innovation capability,
and we'll provide an example
of Intel's successful
technology commercialization.