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Welcome,
this presentation
is about Nature's Price.
I'm Dan Fogel, and I'm
Director of the Graduate Programs
in Sustainability.
I'm also a
Graduate Research Professor
in Sustainability
at Wake Forest University.
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Most of the material
you're gonna hear today
comes from my new book
called "Strategic Sustainability".
It's a natural environmental lens
on organizations and management.
I wrote this book for mostly
business school students,
students in
sustainability programs,
and practicing managers.
And the whole purpose of this
is to get beyond the notion
of just cost cutting and compliance.
And to see
how we can use sustainability,
the natural environmental lens,
as a source of competitiveness.
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Most people say,
"Nature is priceless!"
And I'm gonna challenge that notion
during this presentation.
I'm gonna say,
"Is nature priceless?"
"Could we possibly
put price on nature
that would actually
help us to understand
more that nature is priceless?"
Well, what would that price be?
Is that $142,700?
Maybe it's a $142,700,000,
or maybe billions or trillions.
In fact, some researchers
have said that
this is the price
that they have put on nature.
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Now how did they get at this?
They actually looked
at all the services
that nature can possibly give
and provided some value to those,
if we had to replace them,
for example,
by the built-environment,
by human invention or design.
Then it will give you
some comparison.
What is the world GDP
as of last year?
Take a moment to think about this.
Well, the estimate
is almost $78 trillion
that gives you some perspective
about nature's price,
how valuable nature is.
That it's almost twice,
what in fact, the world GDP is.
So let's take a look at this.
Let's take a look at nature.
Let's take a look
at nature's price.
Let's take a look at the services
that nature provides.
And see if we can understand
how we can use this idea
as a source of competitiveness.
