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Bite-size Case Study

Marriott and the Amazon Foundation: an example of strategic sustainability

Published on April 30, 2019 Originally recorded 2016   4 min
0:03
Most people say, nature is priceless! And I'm going to challenge that notion during this presentation. I'm going to say is nature priceless? Could we possibly put price on nature that would actually help us to understand more that nature is priceless. Well, what would that price be? Is it a $142,700. Maybe it's a $142,700,000, or maybe billions, or trillions. In fact, some researchers have said that this is the price that they have put on nature.
0:37
Now, how did they get at this? They actually looked at all the services that nature can possibly give and provided some value to those. If we had to replace them, for example, by the built environment, by human invention or design. To give you some comparison, what is the world GDP as of last year? Take a moment to think about this. Well, the estimate is almost $78 trillion. That gives you some perspective about nature's price, how valuable nature is. That is almost twice what in fact the world GDP is. So let's take a look at this. Let's take a look at nature, let's take a look at nature's price, let's take a look at the services that nature provides and see if we can understand how we can use this idea as a source of competitiveness. So let me give you some examples of where this way of
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Marriott and the Amazon Foundation: an example of strategic sustainability

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