Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- The structure of the presentation
- Increasing emphasis on innovation
- Emphasis in organizations
- Innovation is a priority
- Investment and good processes
- A changing environment
- The product development process
- Performance in innovation processes
- The capability to innovate and innovativeness
- Innovativeness
- The Fuzzy Front End of innovation
- Further on „fuzziness“
- Chaotic process
- Growing interest in FFE
- Main phases of FFE (1)
- Main phases of FFE (2)
- New concept development (1)
- New concept development (2)
- Product definition
- Opportunity recognized
- I/C refinement
- I/C screening
- I/C alignment
- I/C legitimization
- Room for improvement
- Good integration is needed
- Integration with the front end
- Market orientation and NPD
- Customer involvement
- Interaction with suppliers
- Integration and orientation
- Absorptive capacity
- Radical and incremental innovation
- Managerial IT skills
- Absorptive capacity
- Market orientation
- Managerial IT skills
- Management system
- The role of leaders
- The impact of CEO on innovation performance
- The CEO‘s role
- Implication for managers
- References (1)
- References (2)
- References (3)
- Thank you
This material is restricted to subscribers.
Topics Covered
- Environment for innovation
- Performance in innovation processes
- Front end of innovation
- Culture for innovation
- Knowledge integration
- Interaction with suppliers
- Market orientation
- Customer involvement
- Communication processes
- Innovation capability
- Innovativeness
- Radical and incremental innovation
- Managerial IT skills
- The role of leaders in innovation
Talk Citation
Óskarsson, G. (2015, January 18). The fuzzy front end of innovation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/TDAP8968.Export Citation (RIS)
Publication History
Transcript
Please wait while the transcript is being prepared...
0:00
Welcome to this first talk
on the front end of innovation,
an increasingly important topic
that has an impact on
the competitiveness
of firms to all types and sizes.
My name is Gunnar Oskarsson.
I am an assistant professor in
innovation at the University
of Iceland and an
owner of Avinningur,
a company specialized
among other things
in consulting in idea management
and idea management systems.
I have a doctorate degree
in innovation management
and the utilization of
information technology
and have been involved in innovation
in various companies for over 20 years.
In this talk, I'm going to
provide you with an insight
into the so-called fuzzy
front end of innovation.
This is the part of
the innovation process
that this perhaps least
developed and offers
good opportunities for improvement.
I will be drawing on the extent
literature, my experience,
and my own research on the topic.
0:53
Let's take a look at what will
be covered in this lecture.
We will start by looking at the
status of innovation and changes
in the development of
emphasis in management
and innovation processes.
Then we will take a look
at the fuzzy front end
and how it fits in the overall
framework of innovation.
This brings us to the main
topic of the presentation,
to gain a deeper
understanding of skills
that are important for the process.
This will then lead us
to the role of leaders
and the impact of their involvement.
Finally, I will summarize
the presentation
by providing an overall picture
of factors that are important
for the front end of innovation.
1:29
Due to rapid changes
in the environment,
innovation is becoming one of
the most important emphasis
in the management of companies.
In order to survive,
firms must innovate.
Because if they don't, the
competition or new companies
will grasp the opportunity
and fill the gap by fulfilling
the needs of customers.
This may even lead the
company to being out
of business, resulting
in dramatic consequences.
First, changes in the environment,
who however also offer opportunities
which companies can exploit.
The most innovative companies will
capitalize on these opportunities,
leading to increased sales,
improved competitive advantage,
and sustainable growth.