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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Demand
- The 'classical' demand curve
- Price elasticity
- Classification of goods
- Ford's 1910 strategy
- Ford's 1916 strategy
- Sloane's 1924 strategy
- Product portfolios
- Marketing myopia
- The product life cycle curve
- Criticisms of the PLC
- The growth-vector matrix (1)
- The growth-vector matrix (2)
- Developing a portfolio
- Market penetration
- Market development
- Product development
- Diversification
- The BCG growth-share matrix
- The basic 'Box'
- The "Boston Box"
- The "Box" as an analytical device
- Criticisms of the "Boston Box"
- The diffusion curve
- The adoption curve
- Product life-cycle management
- New product development: tactics
- Market development: managing mature markets
- Dealing with customer expectations change
- Market development: late maturity
- Offensive strategies
- Extending the mature phase
- Defensive strategy
- Withdrawing from declining markets
- Summary
- References
This material is restricted to subscribers.
Topics Covered
- Competition
- Demand and supply
- Product management and the PLC
- The growth vector matrix
- The concept of product portfolios
- The BCG growth vector matrix
- Assessing the contribution of individual products
- Criticisms of portfolio analysis
- Managing the product through its lifecycle
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Talk Citation
Baker, M.J. (2012, January 1). Product strategy and management [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/URNB6682.Export Citation (RIS)