Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. Demand and Value
4. Downward-sloping demand
5. Price versus Volume
6. Impact of demand elasticity
7. Relevance of costs I: variable costs
8. Example of cost influence
9. Graphics of cost influence
10. Relevance of costs II: fixed costs
11. Consequences: equity and efficiency
12. Welfare effects: illustration
13. Value based pricing and excessive pricing
14. Welfare effects: dynamics
15. Spill-overs
16. The influence of competition
17. Monopolisation of product space
18. Product differentiation
19. Differential pricing: motivation
20. Price discrimination
21. Requirements for effective market segmentation
22. Basics of utilising self selection
23. Price discrimination and tying
24. Price discrimination and bundling
25. Using bundling strategies: an illustrative example
26. Utilising customer characteristics
27. Effects: an extreme scenario
28. Effects: general circumstances
29. Effects: special cases
30. Conclusions
31. Locations and contact

Topics Covered

• Pricing economics
• Influence of demand characteristics
• Elasticity
• Relevance of cost attributes
• Spillovers
• Competitive effects
• Differentiation strategies
• Differential pricing and market segmentation
• Bundling
• Profit and welfare effects
• Efficiency and distributional impact

Links

Series:

• Pricing on Value

Categories:

• Finance, Accounting & Economics

Talk Citation

Publication History

• Published on August 10, 2010