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Navigable Slide Index

1. Introduction
2. Outline
3. Introduction to conventional pricing
4. Pricing decisions
5. The importance of price
6. Who you communicate with when adjusting price
7. Marketing leads price
8. Pricing methods
9. Revenue, profit and price
10. Break even analysis
11. Break even point as a graph (1)
12. Break even point as a graph (2)
13. Price elasticity of demand
14. Price elasticity - example
15. An aphorism
16. Pricing models - the pros and cons
17. There are many pricing models
18. Cost based pricing models
19. Cost based pricing - Webbar needle bearings
20. Cost based pricing - pros and cons
21. Historic pricing
22. Historic pricing - pros and cons
23. Competitive driven pricing
24. Competitive driven pricing - pros and cons
25. Target return pricing
26. Target return pricing - pros and cons
27. Target ROI pricing
28. Target ROI pricing - pros and cons
29. Range
30. Range - pros and cons
31. Segment based pricing
32. Segment based pricing - pros and cons
33. Skimming
34. Skimming - pros and cons
35. Guess
36. Apparent value

Topics Covered

• Pricing decisions
• Price is key
• Marketing leads price
• Important pricing concepts
• Break even analysis
• Elasticity of demand
• Ten conventional pricing models and how to apply them
• Cost based
• Historic pricing
• Competitive driven
• Target return
• Target ROI
• Range
• Segment based
• Skimming
• Guess
• Apparent value

Links

Series:

• Pricing on Value

Categories:

• Finance, Accounting & Economics

Talk Citation

Publication History

• Published on August 10, 2010