Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- Where does marketplace analysis fit?
- The importance of online marketplace analysis
- Online marketplace components
- Key analysis tool
- SWOT example
- Online marketplace analysis map
- Using personas for customer segmentation
- Customer behaviour
- Resources for evaluating online marketplace
- Understanding customer search behaviour
- Competitor analysis
- Aspects of the OVP
- Competitor benchmarking
- Intermediaries
- Intermediaries and "Google Ad Planner"
- Internal capability audit
- Web analytics
- Communications mix effectiveness
- Search engine marketing
- Affiliate marketing
- Banner or display advertising
- Email marketing
- McKinsey 7S framework
- Macro-environment factors
- Legal briefing
- Managing consumer privacy
- Web 2.0
- Assessing the relevance of technology
- Summary
Topics Covered
- Micro and macro-factors
- Reasons for analysis
- Online SWOT analysis
- Key marketplace actors
- Customer behavior models
- Search keyphrase behavior
- Online value proposition
- Competitor analysis
- Intermediary analysis
- Introduction to 6 digital communications
- Digital channel governance
Talk Citation
Chaffey, D. (2010, February 25). Online marketplace analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 26, 2024, from https://doi.org/10.69645/HTWQ1732.Export Citation (RIS)