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Printable Handouts
Navigable Slide Index
- Introduction
- Simultaneity and the Marketing Mix (1)
- Simultaneity and the Marketing Mix (2)
- Solution to Simultaneity Problem
- An Example
- Alternative “Solution” – Instrumental Variables
- Conditional Likelihood
- The Linear Case (1)
- The Linear Case (2)
- The Likelihood
- Identification Intuition
- Identification Problems – “Weak” Instruments
- Priors
- A Gibbs Sampler
- Gibbs Sampler: Beta Draw
- Gibbs Sampler: Delta Draw
- Weak Instruments Example (1)
- Weak Instruments Example (2)
- Back to Sales Response Modeling
- The Generic Problem …
- A Specific Problem
- Barriers to Physician-Level Modeling
- Discrete Data
- NBD Regression
- Adding to the Conditional Model (1)
- Adding to the Conditional Model (2)
- Adding to the Conditional Model (3)
- Marginal Distribution of Detailing
- “Full” Model Conditional Likelihood
- Summary
Topics Covered
- Simultaneity and the marketing mix
- Conditional likelihood
- Instrumental variables
- The linear case
- Identification
- Priors
- Gibbs sampler
- Non-random marketing mix Variables
- The sales force allocation problem
- NBD regression
- The marginal distribution of X
- The full model
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Talk Citation
Rossi, P. (2010, January 27). Bayesian instrumental variables and simultaneity [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/ITDH3090.Export Citation (RIS)
Publication History
Bayesian instrumental variables and simultaneity
Published on January 27, 2010
28 min