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1. Introduction
2. Simultaneity and the Marketing Mix (1)
3. Simultaneity and the Marketing Mix (2)
4. Solution to Simultaneity Problem
5. An Example
6. Alternative “Solution” – Instrumental Variables
7. Conditional Likelihood
8. The Linear Case (1)
9. The Linear Case (2)
10. The Likelihood
11. Identification Intuition
12. Identification Problems – “Weak” Instruments
13. Priors
14. A Gibbs Sampler
15. Gibbs Sampler: Beta Draw
16. Gibbs Sampler: Delta Draw
17. Weak Instruments Example (1)
18. Weak Instruments Example (2)
19. Back to Sales Response Modeling
20. The Generic Problem …
21. A Specific Problem
22. Barriers to Physician-Level Modeling
23. Discrete Data
24. NBD Regression
25. Adding to the Conditional Model (1)
26. Adding to the Conditional Model (2)
27. Adding to the Conditional Model (3)
28. Marginal Distribution of Detailing
29. “Full” Model Conditional Likelihood
30. Summary

Topics Covered

• Simultaneity and the marketing mix
• Conditional likelihood
• Instrumental variables
• The linear case
• Identification
• Priors
• Gibbs sampler
• Non-random marketing mix Variables
• The sales force allocation problem
• NBD regression
• The marginal distribution of X
• The full model

Links

Series:

• Bayesian Analysis in Marketing

Categories:

• Finance, Accounting & Economics
• Marketing & Sales

Talk Citation

Publication History

• Published on January 27, 2010