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Printable Handouts
Navigable Slide Index
- Introduction
- Definition of branding (1)
- Definition of branding (2)
- What is a brand?
- Ways of branding
- Purposes of branding (1)
- Purposes of branding (2)
- Purposes of branding (3)
- Types of brands
- Aspirational brands
- Commodity brands
- Brand architecture (1)
- Brand architecture (2)
- Other types of branding
- International branding - brand orientation
- International branding - brand positioning
- International branding - branding strategy
- Brand experience
- Pragmatic shift
- Corporate branding and product branding
- Product branding (1)
- Product branding (2)
- Corporate branding (1)
- Corporate branding (2)
- 4 Ps of marketing
- 6 Cs of marketing
- Corporate character
- Corporate communication
- Corporate constituencies
- Covenant
- Conceptualisation
- Culture
- Corporate marketing mix by Balmer
- From marketing products to organizations
- New parameters
- From branding to identity
- International branding - current issues
- International branding - challenges
- A road ahead
Topics Covered
- Definition of branding
- Ways of branding
- Purposes of branding
- Types of brands
- Brand architecture
- Brand experience
- Product branding
- Corporate branding
- Pragmatic shift
- Current issues and challenges in international branding
Links
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Talk Citation
Melewar, T. and Gupta, S. (2009, November 30). International branding [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/TQDO6753.Export Citation (RIS)