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1. Introduction
2. Definition of branding (1)
3. Definition of branding (2)
4. What is a brand?
5. Ways of branding
6. Purposes of branding (1)
7. Purposes of branding (2)
8. Purposes of branding (3)
9. Types of brands
10. Aspirational brands
11. Commodity brands
12. Brand architecture (1)
13. Brand architecture (2)
14. Other types of branding
15. International branding - brand orientation
16. International branding - brand positioning
17. International branding - branding strategy
18. Brand experience
19. Pragmatic shift
20. Corporate branding and product branding
21. Product branding (1)
22. Product branding (2)
23. Corporate branding (1)
24. Corporate branding (2)
25. 4 Ps of marketing
26. 6 Cs of marketing
27. Corporate character
28. Corporate communication
29. Corporate constituencies
30. Covenant
31. Conceptualisation
32. Culture
33. Corporate marketing mix by Balmer
34. From marketing products to organizations
35. New parameters
36. From branding to identity
37. International branding - current issues
38. International branding - challenges
39. A road ahead

Topics Covered

• Definition of branding
• Ways of branding
• Purposes of branding
• Types of brands
• Brand architecture
• Brand experience
• Product branding
• Corporate branding
• Pragmatic shift
• Current issues and challenges in international branding

Links

Series:

• Exporting, International and Global Marketing Management

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on November 30, 2009