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Market research and analysis

Published on December 31, 2025   9 min

A selection of talks on Marketing & Sales

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0:00
My name is Professor Milé Terziovski. I'm a tenured professor of Entrepreneurship and Innovation at Swinburne University of Technology in Melbourne, Australia.
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Today's topic is on market research and analysis. This presentation will emphasize the significance of managing organizational innovation; the market landscape, including target customers, competitors, and market trends. Market research methodologies looking at qualitative and quantitative methods; tools for gathering data, such as surveys, focus groups, etc., and how to analyze data to assess the feasibility of a technology. We will look at Apple's market research-led technology commercialization.
0:54
A complete integrated managing organizational innovation model, which I have been using for teaching managing innovation and entrepreneurship both at the University of Melbourne and also at Swinburne University of Technology, which looks at market strategy, management of technology, new product development, knowledge management, structure and systems, creativity, and innovation culture. Leads to an innovative organization that looks at the entrepreneurial side of the organization, but also manages the innovation side or the entrepreneurship, sometimes referred to as corporate entrepreneurship, leading to innovation output and the successful commercialization of new products.

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Market research and analysis

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