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0:00
Hello. My name is
John Palfreyman.
I'm currently working for
the University of
Leeds Business School,
where I'm associate professor
of digital transformation.
I also work in my own
consultancy organisation,
Palfreyman Ventures.
I'm going to talk
to you today about
the role that agile digital
transformation plays
in the innovation process.
0:24
I'm going to cover four
topics in my presentation,
shown on this overview slide.
I'm going to start
with the importance
of a strategic context
for any form of
technological change.
I'm then going to talk through
a systematic
incremental approach
to the digital
transformation challenge.
I'm going to talk
about how culture
and change play a
really important role
in digital transformation.
I'm finally going to
illustrate all of this
through recourse
to a case study.
0:54
Let's get started with
the strategic context.
0:60
It's really important
to get the order right.
Strategy must always come first.
If an organisation is not clear
what its strategic intent is,
or strategic vision,
it's unlikely that the digital
transformation process
will yield full results
and be as successful
as it can be.
Also, the choice of technology
always needs to be made
in the context of a clear,
well-thought-through digital
transformation approach.
Organisations often
get this wrong.
They choose technology for
many different reasons,
maybe thinking the competitors
are getting good value
from that technology,
and sometimes the organisation's
strategy isn't clear
when they embark
upon a major program
of technological change.
This is not recommended.
It's strongly recommended that
the organisation
gets the order right
before either starting on
digital transformation
or, indeed, choosing different
digital technologies to use.
Many different
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