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Emotion and the pursuit of digital innovation
Published on June 29, 2022 26 min
Other Talks in the Series: Agile Digital Innovation
Hello and welcome to this Henry Stewart Talk. My name is Dr. Chris Golding and I am a lecturer in Innovation and Strategy at Alliance Manchester Business School. Today I'm going to talk to you about how emotion can affect the pursuit of digital innovation in organizations.
In terms of what we will cover in this talk, I will begin by setting the scene and defining what I mean by the pursuit of digital innovation. I will also provide a high level overview of why emotion is relevant to the pursuit of digital innovation to frame this talk. We will then dive into the psychology behind emotion before contemplating how emotions might be experienced in the digital innovation process. Finally, we will explore a real world case to see how emotion affected the pursuit of digital technology in a real world setting. The talk will conclude with a summary of the key points discussed.
When I talk about the pursuit of digital innovation, I refer to attempts to deliver a digital technology or solution in the real world. This can be broadly understood as a three stage process consisting of invention or discovery, followed by the development, and finally implementation in the real world where digital technologies and solutions become innovations by creating value for the organization. This process may also involve the use of digital technologies. In today's talk, I adopt a very broad definition of digital innovation, which includes the use of digital technologies in the innovation process, as well as the attempted delivery of digital technologies in the real world.
In terms of why we need to consider emotion when thinking about this process. The pursuit of digital innovation is complex and involves many individuals and groups coming together and interacting to share relevant information and make decisions about the use and delivery of digital technologies. The innovation process involves numerous decisions. From an economic perspective, the actors who make these decisions are set to be able to process information in an objective and non-emotional manner, considering all information to arrive at the best or most suitable solution. However, a behavioral perspective contests this. Behavioral theorists argue that actors do not have the capacity to be totally rational consider all information and alternatives. Because as humans, we have a finite processing capacity. Critically, the human actors involved in the innovation process are recognized to be emotional creatures. These emotions can influence how they interpret and collect further information. In this respect, emotions can influence the decisions made in the digital innovation process and subsequently the nature of digital innovation itself.