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Navigable Slide Index

1. Introduction
2. Part 1: marketing major sport venues
3. A changing environment (1)
4. A changing environment (2)
5. Venue as event location
6. Venue as building (daily usage)
7. Marketing major sport venues - definition
8. The marketing process
9. The marketing mix
10. Part 2: the Amsterdam ArenA case
11. The origin
12. The stadium concept
13. The financing of the project (1)
14. The financing of the project (2)
15. The legal structure
16. The operational structure
17. The management structure
18. The exploitation of the ArenA
19. The marketing of the ArenA
20. The role of design
21. The role of technology
22. Results
23. The ArenA boulevard
24. Conclusions
25. Aknowledgements

Topics Covered

• The marketing of major sport venues: process and main phases
• The complexity of marketing major sport venues
• The relation between marketing & sales and the legal, operational and management structure of a large sport venue
• The case of the Amsterdam ArenA
• The development of large entertainment areas, the ArenA Boulevard

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022