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Navigable Slide Index

1. Introduction
2. Pre-match warm-up
3. Characteristics of a product
4. What does a brand encompass?
5. Brand structures
6. Non football examples of brand structures
7. Football examples of brand structures
8. Examples of football brands
9. Kick-off
10. Watford football club
11. What's unique about Watford? (1)
12. What's unique about Watford? (2)
13. The Watford logo
14. What hasn't Watford got?
15. Building Watford's brand platform
16. From brand platform to equity and value
17. Supporters - sample activities
18. Supporters - focus on two of the marketing Ps
19. Business community approach
20. Business community sample activities
21. Measurable results (1)
22. Measurable results (2)
23. Half-time
24. Notes of caution for clubs
25. Second half
26. England
27. Same approach, different outcomes
28. What hasn't England got?
29. Wider markets than a club
30. Supporters - how to build loyalty
31. Business community
32. Football and non-football stakeholders
33. The nation
34. Measurable results: supporters
35. Measurable results: business community
36. Measurable results: stakeholders
37. Measurable results: the nation
38. Final whistle - post-match summary
39. Fundamental differences: club vs. country (1)
40. Fundamental differences: club vs. country (2)
41. Fundamental differences: club vs. country (3)
42. Until the next game
43. Conclusion

Topics Covered

• What is a brand?
• Local football club as a brand
• an example of Watford football club
• National football team as a brand
• Fundamental differences between club and country

Links

Series:

• Sport Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on April 4, 2022