Digital marketing in pharmaceuticals

Hi, everyone. My name is Liz Presson. I am the founder and CEO of Pursuit. Today, I'm going to be talking to you about digital marketing and pharmaceuticals.

I'll tell you a little bit more about myself and about Pursuit. But, first, I want to tell you about what we're going to cover today. Today, we're going to cover four main things. One will be the core tenets of digital marketing and pharmaceuticals. You'll hear a little bit about the beliefs that we base all of our work on based on almost 20 years of experience specifically, doing digital media and pharmaceuticals. I'll talk about four ROI-focused digital marketing focus areas. When I speak about those focus areas, I'll show you key performance indicators, and real live examples with metrics and we'll talk about when and how to use AI. Then, we're going to talk about compliance because I know that that can sometimes feel like a thorn in everyone's side. Finally, we'll land on how to find the right partner and what resources you can tap into.

Before I dig into those things, I wanted to talk a bit about pursuit and set the stage for the presentation. Again, I'm the founder and CEO of Pursuit. Pursuit is an agency that has been around since 2011 and our focus is on transforming influential healthcare organizations into digital leaders. What that means is that we cover a full scope of work throughout product development and adoption, and you can see some of the great clients that we work with here. What we find is that typically clients will come to us when the organization starts asking tough questions about marketing initiatives. A lot of times those questions are things like what's the return on investment of our marketing initiatives? How can we truly better serve our patients? What do healthcare professionals really need from us in order to be successful? The core areas that we work in are clinical trial recruitment on the clinical side rare disease, clinical trial recruitment, and on the commercial side, we do a lot of product marketing and we do a lot of disease awareness campaigns prior to commercialization and then turn those disease awareness campaigns into product marketing when we get to the time when we want people to adopt the product. I'll refer back to these sections throughout the presentation and you'll get to see a lot of live examples of our work. Before we dig into