Printable Handouts

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Navigable Slide Index

1. Introduction
2. Art vs advertising
3. Advertising and promotion foundational elements
4. Audience identification: Mind your Ps
5. Adjusting to your audience
6. Regulatory requirements (1)
7. Regulatory requirements (2)
8. Pathway from discovery to dosage: Overcoming every challenge
9. Operational positioning is the center of the marketing universe
10. Basic insights needed to inform a market shaping campaign
11. Establishing a strategic roadmap: The patient journey
12. Mapping the patient journey drives the strategic plan
13. VOICE branding methodology
14. Visualizing research to fully comprehend market
15. Overlaying data to uncover insights
16. Identifying key barriers and drivers for success
17. Creative exploration to define your voice
18. Execution and ongoing evaluation to optimize impact
19. Challenges and opportunities
20. Summary and conclusions
21. Content vs form of advertising
22. Thank you!
23. Disclosure

Topics Covered

• Audience identification in advertisement and promotion
• Regulatory requirements
• Strategic roadmaps
• VOICE branding
• Challenges and opportunities

Links

Series:

• Pharmaceutical Marketing

Talk Citation

Lucarelli, F. (2025, June 30). Effective promotion and advertising in pharmaceutical marketing [Video file]. In The Biomedical & Life Sciences Collection, Henry Stewart Talks. Retrieved July 1, 2025, from https://doi.org/10.69645/XAIB4336.
Export Citation (RIS)

Publication History

• Published on June 30, 2025

Financial Disclosures

• There are no commercial/financial matters to disclose.