Data literacy: the key to unlocking business potential

Published on February 27, 2025   27 min

A selection of talks on Management, Leadership & Organisation

Please wait while the transcript is being prepared...
0:00
In this session today, we will be discussing the topic of data literacy. My name is Jennifer Stirrup, and I have been in the data industry for over two decades. I'm excited to share this information with you, it is fundamental to every business and it's something that every business, and everyone who deals with data should be thinking about.
0:25
We're going to look at an introductory view of data literacy. We're also going to have a look at why it's important and we will look at a case study of Google. There's a lot of really great practice at Google and I hope that this will help to inform and educate you about your own practices in your organisation. We will end with a view and looking forward and how you can get started in data literacy.
0:53
Let's take a look at definitions of data literacy. It's important to understand exactly what that means.
1:02
Here we see a definition of data literacy. Data literacy is defined as a term used to describe an individual's ability to read, understand, and utilise data in different ways. This definition is given to us by Tim Stobierski who works at the Harvard Business School. Data literacy is a term which many people use, but actually they often misuse it. Data literacy in business is not just about understanding the data. It's really a broad skill set that goes beyond traditional data analysis. It involves looking at different types of data and recognising and applying the insights in various contexts. To be data literate, we don't need to be a data scientist. Also, we do not need IT expertise. It's a skill that should be pervasive throughout the whole business. It's also a very transferable skill. There should be an ease of learning and applying data literacy, and that should really help everyone to adopt this skill. Data literacy is highly significant in today's businesses. Data empowers employees across all levels in an organisation to contribute to becoming a data-driven business. Data literacy is a key skill for businesses that want to move forward to become more data-driven. What does data literacy actually give to businesses?

Quiz available with full talk access. Request Free Trial or Login.

Hide

Data literacy: the key to unlocking business potential

Embed in course/own notes