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Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- About me
- The third P: Place
- What is 'place' in the marketing mix?
- Place & availability
- Distribution regarding place
- Types of distribution
- Internet as a distribution channel
- The new E: “Everyplace”
- Messaging in “everyplace”
- Why make a product accessible “everywhere”?
- How to implement an everyplace strategy
- In closing
- Thank you
This material is restricted to subscribers.
Topics Covered
- Marketing mix
- Place & availability
- Distribution
- Types of distribution
- Product accessibility
- Everyplace strategy
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Talk Citation
Boyd, D. (2024, June 30). From the four P’s to the four E’s: everyplace [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 16, 2024, from https://hstalks.com/bm/5674/.Export Citation (RIS)
Publication History
From the four P’s to the four E’s: everyplace
Published on June 30, 2024
17 min