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From the four P’s to the four E’s: everyplace

Part 3 of 4
Published on June 30, 2024   17 min

A selection of talks on Marketing & Sales

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0:00
From P's to E's, presented by Dr. Dionne L. Boyd.
0:08
Welcome back to the four-part miniseries, From P's to E's, where we are diving into how the marketing mix, known as the four P's, has transitioned to the E's of marketing today. In Part 2 of the series, we discussed how Price, the second P, transitioned to the second E, Exchange. Today, we will explore how the third P, Place, has shifted to the third E, Everyplace.
0:42
My name is Dr. Dionne L. Boyd, aka Dr. B, aka The Money Chick, and I'm a global professor, curriculum writer, and course developer for over 40 classes in higher education in the areas of marketing, business, entrepreneurship, fashion, and consumer behavior. I am also CEO and founder of Image Architects and Management, a global marketing agency specializing in luxury and experiential marketing, creating highly elevated and curated experiences and events for luxury retail companies, brands, businesses, and professionals.
1:34
The third P is Place, and I think it's important to explain place in the context of the four P's, before unpacking how it has transitioned to the E. Place, in the marketing mix strategy, can be understood as how a product reaches the end consumer.

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From the four P’s to the four E’s: everyplace

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