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Experimentation: how to test innovative ideas

Published on July 31, 2024   34 min

A selection of talks on Management, Leadership & Organisation

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0:00
Welcome to Experimentation: How to Test Innovative Ideas.
0:07
My name is Liz Chen, and I have three roles here at the University of North Carolina at Chapel Hill. First, I'm design thinking lead at Innovate Carolina, and Innovate Carolina is our unit dedicated to innovation, entrepreneurship, and economic development. In this role, I coach faculty, staff, and students in design thinking methods and work with them to implement these strategies into their teaching, research, and practice. My second role at UNC is as an associate professor at the Gillings School of Global Public Health, and in this role, I work to integrate design thinking into the way that I teach public health students and also into public health practice. Lastly, I'm the author of a new book that was just published by Columbia University Press, titled The Experimentation Field Book: A Step-by-Step Project Guide. For today's agenda
1:02
we're going to first talk about experimentation. What is it? Why does it matter? Then we're going to dive right into our five-step process from the book previously mentioned. Next, we're going to cover the Real Talk case study and talk about one of the ideas that we tested early on in the development of that mobile app for teens, and then we will close. First step, we're going to go through
1:27
an overview of experimentation. What do we mean when we say "experiment"?
1:33
It's the process of testing your hunches before you build and launch new ideas and spend a lot of time and money on them. This is a creative and rigorous process that happens before you arrive at something like a minimum viable product, or something that you can even pilot test. Oftentimes, when we think about experiments, we conjure up visions of science classrooms and test tubes and beakers. And for the purposes of testing innovative ideas, we want you to feel very creative in this process and know that there is structure that we are providing to you. And why experiment? There are many reasons why different people choose to experiment when testing different innovative ideas.

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