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0:00
Hi, everyone. I'm Josh Morton.
I'm an associate professor
of strategy and technology
at Leeds University
Business School,
at the University of Leeds
in the United Kingdom.
Today, I'll be
introducing the exciting
and dynamic topic of
digital innovation.
This talk serves as
an introduction to
a series dedicated to exploring
how digital innovation
is transforming the way
that organisations operate,
innovate, and also,
compete in today's fast-paced
digital landscape.
I'll uncover why digital
innovation is important
and enables organisations to
not only adapt to change,
but to thrive with it.
This sets the stage
for a series of talks
that will further explore
the facets of this topic,
both relating to human
and technological factors
and their role and relevance in
digital innovation processes.
0:52
Here is the agenda
for the talk today.
I'll start by walking through
the key meaning of
digital innovation,
before moving on to
why it's important.
I'll then discuss
some current trends
as key examples that
drive digital innovation,
with some interesting
industry examples.
Specifically, I'll talk about
artificial intelligence
and machine learning,
blockchain technology, the
Internet of Things and big data,
and then also, virtual
reality and the metaverse.
Towards the end of the
talk, I'll present
an illustrative framework
for digital innovation.
I've designed this simple
framework to act as a blueprint
to emphasise the
critical role of human
and technological factors in
relation to digital innovation.
I'll discuss the importance of
these dimensions in this talk,
as I introduce a range
of relevant examples
from different organisations.
I'll then offer some
brief concluding remarks,
which encompass three
important lessons
that all organisations and
managers should keep in mind
about digital innovation.
